Matsusaka Beef
The Queen of Wagyu
What is Matsusaka Beef?
Matsusaka Beef, often referred to as the “Queen of Wagyu,” is a highly sought-after and exclusive type of Japanese beef renowned for its exceptional marbling, melt-in-your-mouth texture, and rich umami flavor. Sourced from virgin Japanese Black (Kuroge Washu) heifers raised in the Matsusaka region of Mie Prefecture, Japan, this beef is widely regarded as the pinnacle of Wagyu excellence. Farmers in Matsusaka dedicate themselves to the welfare of each animal, providing stress-free environments, custom-tailored diets of rice straw and grains, and constant attention to ensure optimal health and development.
Its meticulous production process and unparalleled quality make Matsusaka Beef one of the most coveted and sought after meats in the world
Setting the Global Standard
ITO Ranch Matsusaka Beef
While other wagyu varieties, such as Kobe beef, have gained international acclaim, Matsusaka beef is held in a league of its own. At the heart of Matsusaka’s reputation for excellence lies ITO Ranch, a leader in crafting Wagyu that embodies both tradition and innovation. What sets ITO Ranch apart is its unwavering dedication to the meticulous details that elevate Matsusaka Wagyu to the pinnacle of culinary perfection.
With a legacy spanning generations, ITO Ranch has mastered the art of raising cattle to produce beef that consistently meets—and exceeds—the highest standards. This commitment to excellence is reflected not only in the beef itself but in the ranch’s reputation as a trusted name among chefs, connoisseurs, and gourmands worldwide. At ITO Ranch, every detail matters, because perfection is never an accident—it’s a tradition.
What Makes ITO Ranch Unique?
The ITO Ranch Difference
A Legacy of Excellence
Celebrating Unmatched Achievements
Since 1989, ITO Ranch has earned more than 28 First Prize awards for its exceptional heifers, cementing its legacy as the most decorated ranch in the Matsusaka region. Under the visionary leadership of Ito Hiroki, the third-generation owner, the ranch has reached unprecedented heights. Ito-san has seamlessly combined his family’s time-honored traditions—such as their proprietary cattle feed recipe and meticulous care—with modern advancements in sustainability and farming methods.
His relentless pursuit of perfection has not only preserved the essence of his family’s 60-year legacy but also set new standards in the industry. Ito-san’s leadership has led to remarkable achievements, including an unmatched streak of victories as Grand Champion Cattle Prize Winner for three consecutive years (2017, 2018, 2019) in the prestigious Matsusaka Beef Carcass Contest.
Today, ITO Ranch stands as a beacon of excellence, a testament to Ito-san’s dedication to producing the finest beef in Japan. Working alongside Hiroki Ito, we are honored to partner with a leader whose unwavering attention to detail and commitment to quality ensure that the future of ITO Ranch continues to shine bright.
Home to the World’s Finest Wagyu Beef
The Legacy of ITO Ranch
ITO Ranch Matsusaka Wagyu, renowned for its superior marbling and melt-in-your-mouth tenderness, stands at the pinnacle of luxury beef. Raised under meticulous care for extended periods, this beef has long been cherished by Japan’s top chefs and connoisseurs. Featured recently on Business Insider, the world got a glimpse into the meticulous process of raising these prized cattle, with virgin heifers producing the most exclusive cuts. Now, ITO Ranch Matsusaka Wagyu is making waves beyond Japan, with Mitsu Boshi spearheading the exclusive effort to bring Japan’s culinary treasure directly to your doorstep.
Our Private Label
ITO Matsusaka Ushi
In our relentless pursuit of perfection, Mitsu Boshi offers the exclusive ITO Matsusaka Ushi Private Label, representing the pinnacle of Matsusaka beef quality. Only the highest-graded heifers—those awarded A5 BMS 10 to A5 BMS 12—are selected for this label. These cuts make up less than 0.25% of all wagyu produced in Japan, making them the rarest and most sought-after beef worldwide.
With ITO Matsusaka Ushi, you’re not just enjoying a premium meal—you’re experiencing culinary perfection.
